The scrubs, face packs are made by me using coffee, organic sugar, virgin olive oil, multani mitti, tulsi, neem, rose, rock salt etc,” she explains, adding, "Ahad means unique or matchless. PEGs adversely affect sensitive/damaged skin.Her products: range between Rs 450 to Rs 1,200A bronzer with minerals,natural and organic eye shadow, orange and cinnamon lip balm, concealers made of oil and clay, lipsticks with mango and shea butters and antioxidant oils of almond and castor among others.”Her products: Mango Papaya Soap, Curd & Charcoal Soap, Orange & Cinnamon Soap. "Soon after, I met a lady in Dar es Salaam selling soaps. For her, making women happier was the inspiring factor.”The mantra is paraben-free, vegetarian, non-animal tested, chemical and preservative-free. Wake Up Woman members buy from 35 buying products monthly. "At first, I gifted what I was making — my friends and family’s response gave me the impetus to start selling. Alcohol, phthalates and formaldehyde-releasing substances are also best avoided. I have a toothpowder, everyday body cleansers, and a healing salve to replace toxic Vaseline, I will be introducing an all-natural deo cream, lip balms, hand salve, feet salve, face mists etc. Trying out different concoctions, she customises products for women, and men, and also has an organic mosquito repellent. I have chosen not to use controversial ingredients such as palm oil and mica colours. 

We would like to move into skin and hair care,” says Rubeina. She hopes to steer her two daughters away from common misconceptions about beauty being fairness. That stayed with me,” she says. They can be composted for a no-waste solution, and a re-usable muslin bag is all that is needed to add to the laundry load!- Sapna RaoSimply organicJalandhar girl Sunayana Walia decided to choose an organic lifestyle eight years ago and today her products Raw Beauty (rawbeauty@naturalbodycareproducts) have a strong clientele.. Mumbai-based Rubeina Karachiwalla, founder, Ruby Organics, an organic make-up line says, "According to a report by Transparency Market Research, the Indian organic cosmetic market is expected to become a Rs 10,000 crore market by 2018 with a CAGR of 20-25 per cent, while the global market share is expected to rise to $13 billion by 2018 with a CAGR of 9.- Rubeina KarachiwallaPure perfectionsFor Bindu Chopra, a certified Aura analyst and a clinical hypnotherapist, aromatic soaps, face washes, packs and perfumes were a passion. Their office is the home kitchen. They contain saponin, a natural detergent where the shell absorbs water and releases saponins that circulate as natural surfactant in the wash water, freeing dirt, grime, and oils from clothing."As a woman, it is my duty not to just sell a product for the sake of selling it, but to sell it because your skin needs it.” The cost factor in some of these lines might be a deterrent, but Sapna feels, "While natural artisan soaps are expensive as they are made from 100 per cent oils and natural additives, in terms of quality, absence of chemicals and preservatives, one can hardly compare the two. Commercially made soap usually extract glycerine as it is a very valuable by-product. Yes, responsibility to others, and to the ecological disaster the world is heading towards is their biggest concern. She also makes soaps for Dogs: Carrot & Milk Soap, Coconut & Rose Soap, Lemon & Coriander Soap. Two months since the launch, she has already seen over 30 per cent repeat customers. Sustainability and environmental consciousness are the need of the hour. Infact, even men are preferring the goodness of these products!Organic make-upperRubeina Karachiwalla began her explorations in the kitchen, and today she offers organic make-up at rubysorganics. "I started with hand-crafted soaps I bought from my friend, now partner, Ruchi Kanwar who makes the soaps.).” She will be launching five more products soon. look at ingredients. When people see a home-made product at `180 next to a branded product at the same cost on a shelf, they always question, ‘the brand sells at the same price?’” she says. Parabens and petrochemicals are hidden anti-heroes that are known to disrupt hormonal function. Tea Tree Oil Soap Avocado Soap Banana Soap , etcPrice: from Rs 100 to Rs 500Be a label readerSo how does the average woman differentiate between natural and chemical products, given the plethora in the market? Sapna advises, "Be a label reader. I started using home-made toothpowder, natural homemade scrubs, soap nuts for laundry and kitchen,” says Sunayana.Price: Rs 200 to Rs 400- Sunayana Walia. "Learning about different properties of ingredients, testing on myself and family led me to create different face packs and skin care products. "Taking inspiration from them, I started working in R&D, making my own products sourced from natural minerals, seed butters, beeswax and oils that are abundantly available in nature and do the same job. The alkali is the lye (sodium hydroxide mixed with water, tea, goat milk, juice, etc. Looking for natural ways to healthy skin, she felt, "Be it chemicals, misleading claims of ‘natural,’ or cost, I have never been a big fan of store products. We are not bound to put the percentages on packing, trust your skin to tell you. I also send six to 12 couriers monthly to Kolkata, Pune and Allahabad.,” she adds. When mixed, the chemical reaction (saponification) results in glycerine. a new lease of life. All seeking to purify our beauty routines, while giving back to earth, the commonality of these cleanse-preneurs is their staunch belief in their trade. I just had to.in.At the age of 25, she started researching on organic makeup, and was surprised to find many American and European brands. This is the beginning of a very fruitful journey. Rubeina Karachiwalla’s Ruby Organics offers an organic and natural make-up range, the first of its kind.Price: From Rs 35 to Rs 450 - Bindu ChopraSkin-tillating!Skin Therapy came out of endless mullings of purity for Bengalurean corporate trainer Sapna Rao.If beauty lies in the eyes of the beholder, these women are ensuring it also lies in the eyes of the responsible consumer with their beauty products.Her products at skintherapybangalore@gmail.. "One thing closest to our hearts is that the products are made with either shabad or Gayatri Mantra or Aum playing, to connect with the age-old secret of purity.The girl who wanted to detoxify beauty regimes says, "Growing up, like every other teenager, I was fascinated with beauty products and cosmetics.Even as some Indian brands rule the retail, and international chains open stores here, a very mindful and responsible family of believers decided to go basket in hand, pick the choicest organic ingredients, to create beauty that our grandmothers would probably nod wisely at. "Earlier, I was spending a lot on available brands in the market, with a craving for something natural and earthy,” explains the lady who created her organic brand Ahad in the NCR area. Water also calls for chemical preservation. Some natural soap makers tend to reduce the quantity of ‘good stuff’ such as castor oil, luxurious oils (almond, apricot, argon; and butters like shea, cocoa and mango). Never before had my skin felt so healthy, moisturised, nourished — so loved!” says Sapna, adding, "I use only fresh fruit and vegetables, pure essential oils, top quality oils and natural additives for colour and design. Lye or sodium/potassium chloride is the only agent needed in the saponification process, just as table salt uses sodium chloride to make the final product. With 13 soaps, four scrubs, six creams, three shampoos and hair conditioners, she has 30 products. While brand names matter most today, it’s tough to explain why a scrub or ubtan is an effort — sieving, drying, grinding, etc. Two years ago, while volunteering at an organic farmer’s market, she realised a market. Rubeina Karachiwalla They are today’s cleanse-preneurs or purity seekers. They are also multi-functional — scrub, cleansing routine and moisturiser. I had never paid attention to what goes inside products, but my curiousity led me to discover a number of toxic ingredients present in regular make-up brands. Our society is looking for credibility and reliability as cosmetics are crammed with parabens, allergens, carcinogens, synthetics, fragrances and fillers with harmful effects on us and the environment,” says Rubeina who saw this void and worked really hard (with no background in beauty) to find a solution. I felt this sense of guilt every time I was burdening my skin with make-up and it bothered me to a point where I had to find a way to make make-up healthier.com cater to different skin types. Ridding the beauty industry of chemicals, infusing purity into regimes with magical potions, natural ingredients and pure oils. With a market share pegged at Rs 45,000 crore and growing, the Indian diaspora is seeing an indigenous and thriving resurgence of such home-based products. "We stopped using soaps, toothpastes, shampoos, deodorants, creams, detergents with chemicals. This is motivating me to study, and learn more about skin care,” she adds. I wanted to create something that would not only look good but simultaneously help improve skin,” says the organic sourcer who is now working on a new range of lipsticks, eyeliners and foundations. I can humbly say that every person who has picked my product has come back smiling brilliantly.”For Rubeina, it is about being aware to make a difference, "Avoid products with water, as India has a very high lead content in ground water.” So, she literally went in search of wholesome ingredients for her line of products. I was amazed by the process and final product. We believe in the vibes and energies we send out,” she says. I am a big believer in the power of nature; our grandmothers had the right attitude — anything you need for a beauty regime can be found in your kitchen!” Which prompted the bubbling and pottering of her beauty wizardry in her aromatic kitchen.”The responsible detergentSoap nuts have traditionally been used as expectorants, and in Ayurvedic medicine as a treatment for eczema and psoriasis, and can be used as detergents.Using organic ingredients like kokum butter, beeswax and Tamanu oil, she believes — what we cannot eat should not be put on our bodies… "It’s for people ready to detox and understand how zillion chemicals in each commercial product is harming us and the environment. Rose and jasmine epsom salt scrubs, eucalyptus balm, rose face and body lotion, coconut oil cooked with curry and methi leaves, beer shampoo, amla reetha shikakai, hibiscus hair oil, etc. It all started when she visited Zanzibar and saw hand-crafted soaps in ginger, cinnamon and clove oil.”Bindu ChopraBindu has 138 customers on her WhatsApp group Wake Up Woman that is an exhaustive encyclopaedia on natural regimes, with tips and new ways to beauty. Handmade natural soaps retain glycerine which occurs naturally in the soap-making process. They are non-toxic and sustainable laundry options. Her products: Coffee scrubs, jasmine, rose, Grannys Delight — haldi besan kesar soaps, Almond soap Aura, Meal a honey + oats blend, Blush rose collection and aloe vera gels. "Consumers are becoming more conscious and responsible. Every time you buy a product, take some time out to research ingredients.6 per cent. The name of a soap will aid you, and your skin will prompt you to go back. Two years ago, she decided to quit a corporate career of 15 years, and follow what made her happy. With their tiny home boutiques across India, their products with aroma oils, smoked lavender, rose, cinnamon, clay, honey, coconut, aloe vera, lemon grass, black sea salt, fruits and naturally found ingredients have given the beauty industry chemical-free and environmentally responsible options.Her products: Chamkeela tooth powder (Himalayan rock salt, edible activated charcoal, organic powder of turmeric, cloves and cinnamon), body and face cleansers. Bengalurean Sapna Rao decided to embrace this wholesome goodness with her line of exotic soaps, scrubs and balms, bringing wholesome beauty and responsible consumerism, and she also makes soaps for pooches

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